Google is banking on significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively. “The one big shift in the next three to five years is going to be video advertising,” Nikesh Arora, president of global sales operations and business development, commented. “If you believe there’s a big consumer shift […]
Virgin Media has launched dynamic advertising on its on demand TV platform. Ads from brands including L’Oreal, Sony Ericsson, Kelloggs and Microsoft, will appear around on demand content from Living, Virgin1 and Bravo. Advertising will roll-out across Virgin Media's on demand TV service, currently in 3.7 million households, beginning with 300,000 homes from this month. […]
Archie Norman, the new chairman of ITV, is reportedly considering plans to charge for the broadcaster’s spin-off digital channels ITV2, ITV3 and ITV4. Despite Norman not joining the company until January, a number of reports hinted at the direction in which he is preparing to take ITV. 'City sources' told newspapers Norman believes it was […]
Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.6 per cent year-on-year increase across Europe, according to a new report by The Marketers’ Internet Ad Barometer. The report forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets […]
Research has revealed that as the digital switchover rolls out, almost half of UK adults have never used a red-button service. The survey by Moneysupermarket.com found 45% of UK adults (20m) have never used interactive TV, of which 19% (9m) cite a fear of costs as their reason. Of those who do use the red […]
MTV Networks International (MTVNI), and BSkyB have concluded two agreements which further strengthen the relationship between the two companies. MTVNI has appointed Sky Media as its exclusive advertising sales representative. Under the agreement, Sky Media will manage MTVNI's advertising sales in the UK and Ireland for all its pay TV services across music, kids and […]
Google has agreed a deal to buy the mobile advertising firm AdMob. The search giant is paying $750 million in stock for the firm in a bid to take advantage of advertising opportunities in mobile devices. AdMob specialises in selling adverts displayed on small screens for handsets such as the iPhone or the Blackberry. Google […]
US broadcaster CBS has said it is managing to charge advertisers double the rates of a year ago for short-notice bookings, adding that it was cancelling promotions for its own shows to squeeze more ads on to the US broadcast network behind CSI and David Letterman. Advertisers were "knocking down the door", Les Moonves, CBS […]
The Coalition for Innovative Media Measurement has confirmed it will meet with five of the research firms currently providing set-top box data as a first step towards figuring out how the data could be used to measure TV audiences. The five companies asked to participate in the proprietary meetings are Nielsen, Rentrak, TiVo, TRA and […]
Signs of an improvement in Britain's television advertising market emerged after ITV forecast that it would end the year with the best rate of advertising growth since 2007, and reported the early repayment of £75 million (E83.5m) in debt. The group said there had been an unexpected improvement in advertising since it last updated the […]