Internet advertising revenue continues to rise, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertising revenue for the full year reached a record high of $26 billion, a 15 per cent increase over 2009. Revenue for the fourth quarter increased 16 per cent to $7.45 billion from the same period last year […]
Sky’s mobile apps are to include video advertising slots following a deal with US video server company FreeWheel. Sky will use FreeWheel’s Monetisation Rights Management product to serve video advertising across a number of its platforms and services, including mobile. Tim Hussain, Sky’s head of platform development and partnerships said that the deal was struck […]
Google is working on a major overhaul of YouTube as it tries to position itself for the rise of Connected TVs, reports The Wall Street Journal. According to people familiar with the matter, YouTube is looking to compete with broadcast and cable television, which would entail enticing users to stay on the website longer, and […]
TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s patented Media TRAnalytics software to enable advanced reporting and analysis of return on investment for advertisers, agencies, networks and platform operators. “With TRA’s solution, advertisers […]
Rovi Corporation has announced the Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The programme enables companies to test campaigns across a wide variety of platforms including TVs, Blu-Ray Players and other devices. By participating, the companies will not […]
Disney has unveiled a new marketing division, Disney Media+ to leverage its brand properties through commercial partnerships. The London-based division will serve as a single point of contact between potential brand partners and all areas of the Disney business to develop integrated marketing plans across multiple platforms. Disney outlined three major opportunities for brand partnerships […]
It is critical that online advertisers independently track the efficacy of the billions being spent on Internet advertising, according to Anthony Rushton, co-founder of Telemetry. Commenting on the release of figures that reveal that the value of online advertising broke the £4 billion barrier in 2010, Rushton pointed out that the main sector of growth […]
Display ad specialist Collective has bought video ad network WebTV Enterprise. The deal will give Collective, which partnered with Adobe and Omniture earlier this month to bolster its web analytics offering, access to WebTV’s 25 million-strong premium network, with revenues coming primarily from broadcast. Joe Apprendi, CEO of Collective, said, “Unlike most video networks, WebTV’s […]
The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels have tried to deliver specialist audiences that have a higher value to advertisers than a mixed, mass audience. The results have been decidedly mixed. The […]
Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games. It is offering stars cash advances against future advertising revenues in return […]