The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels have tried to deliver specialist audiences that have a higher value to advertisers than a mixed, mass audience. The results have been decidedly mixed. The […]
Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games. It is offering stars cash advances against future advertising revenues in return […]
Speaking at IP&TV World Forum this morning Johannes Larcher, SVP International with Hulu, revealed the company turned over $260 million in 2010 and is forecasting $450 million for 2011 with a substantial contribution from Hulu+, the new subscription service. Larcher said that in 2010 30 million US users streamed over 800 milion pieces of content […]
Motive Television’s subsidiary Adecq Digital (TV Anytime) has filed for a new patent for its Bestv technology. The patent, filed in Spain on February 11th but with plans to be extended throughout the EU, allows for “Ad Insertion Solution in a Push Environment”, says Motive. A statement from Motive says: “This highly developed technology enables […]
NDS is working with DirecTV, the US DTH prvider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its NDS Dynamic suite of advanced advertising solutions including local DVR video ad insertion and advertising audience measurement capabilities. The NDS Dynamic components delivered to DirecTV […]
Speaking to advertising industry body ISBA in London Mike Darcey, COO of BSkyB, confirmed the operators commitment to targeted advertising and said Sky AdSmart – already used online with Sky Player – would be implemented via Sky +. He didn’t commit to a start date, though within 2011 has mentioned before. Darcey emphasised that advertising […]
UK media regulator Ofcom is to review how advertising deals are handled. The review is the first in-depth look at the UK airtime trading system as Ofcom admits there has been “perennial anxiety” over whether the system is being abused. Ed Richards, Ofcom CEO, said “The time is now right to consider whether there are […]
In a study on the growth and profitability of the media and entertainment industry released by Ernst & Young, cable operators showed the highest profitability among all media and entertainment sectors, and interactive media was the fastest growing sector within the industry. The report also reveals that, despite current perceptions, the media and entertainment industry […]
Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to target advertising to particular locations, ages and demographics across […]
Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is unlikely to excite audiences. Over a third (36 per cent) of respondents say they do not know what product placement is. However, close to three […]