IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore. Customers are set to benefit as the move will bring a faster and more efficient digital delivery solution from a […]
ESPN and Brand USA, the tourism marketing body for the United States of America, have reached an agreement to develop an innovative, multi-territory online collaboration. Through the partnership, Brand USA and ESPN will deliver advertising and special interest content to sports fans across the UK and Europe via their proprietary websites, ESPNAmerica.com andDiscoverAmerica.com. Through the […]
EchoStar’s Dish ‘Hopper with Sling’ ad-skipping device has been belatedly given its ‘Best of CES’ Award, and former awards sponsor CNET has been turfed out of CES as part of the fall-out over the scandal. (CNET had reversed the granting of the award under pressure from owners CBS). However, Fox Network as well as NBC, […]
UK mobile operators Vodafone and 3 have asked for permission to run 4G mobile services over the airwaves they use for existing mobile services. Currently EE is the the only UK operator that can run 4G services over those parts of the radio spectrum. Telecoms regulator Ofcom has started a public consultation exercise on the […]
BSkyB used its results to confirm the launch of targeted advertising to its customer base this summer. Its Cisco Videoscape (formerly NDS) AdSmart technology stores the ads on the set-top box and then delivers different ads to those watching the same live programme using criteria selected by the advertiser. “A high street bank could show […]
DirecTV says it is evolving its DirecTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, a video advertising technology provider, in which it has now bought a stake. DirecTV says the equity position in FreeWheel will enable DirecTV to have insight into the product roadmap and industry evolution, as well as […]
CBS Sport says it will use up to 70 cameras to capture this Sunday’s 47th Super Bowl game in New Orleans, and six of them will be native 4K high frame-rate For-A FT-One cameras. The units will be used to circle the ground and cover the action from every angle. Additional ‘beauty cams’ will include […]
Dish Network is still arguing the merits of its controversial ‘Dish Hopper’ DVR ad-skipping technology before a US appeals court. In particular, network broadcaster Fox is arguing that the technology infringes Fox’s broadcasting copyrights. Last year Fox was denied a preliminary injunction which would have forced Dish Network to disable its ‘Hopper’ service. Three weeks […]
Since 2011, media discovery company Shazam has partnered with global brands to make television adverts Shazam-enabled, allowing viewers to interact with adverts and brands by ‘tagging’ them. By using the Shazam App, viewers could receive additional information about the brand or product, gain access to special offers, enter competitions, and take advantage of social sharing […]
The Oprah Winfrey interview with cyclist Lance Armstrong generated 3.1 million US viewers to the full telecast, a record for OWN, the Winfrey-fronted channel (and totalled 4.3m with a later repeat), plus millions more around the world. OWN charged $100,000 per 30-second advert during the commercial breaks, a huge premium on the channel’s normal rate-card […]