CBS-owned outdoor advertising business CBS International is being bought by Platinum Equity LLC. The purchase price is “about” $225 million, and covers the non-American portion of the business. The business has been up for sale since January. The assets cover CBS International’s loss-making advertising contract on London’s Underground subway system. CBS International – which many […]
A group of ad networks has formally signed on to a voluntary plan aimed at curbing online piracy. 24/7 Media, Adtegrity, AOL, Condé Nast, Google, Microsoft, SpotXchange, and Yahoo!, with the support of the Interactive Advertising Bureau, committed to a set of best practices to address online infringement by reducing the flow of ad revenue […]
Brainient has integrated its Brainient Studio video editor into the Adap.tv global video advertising platform. The integration enables Adap.tv, the technology partner of choice for many of the world’s largest brands and media companies, to provide media buyers with additional options for adding interactivity into their video advertising campaigns. Adap.tv’s clients can access the Brainient […]
With Sky set to face competition in the premium sports arena with the upcoming launch of BT Sport, it is calling on a British sporting icon to reinforce the message that its channels can be viewed across a range of devices. The TV campaign uses special effects to show several different versions of David Beckham […]
Following a return to pre-recession levels in 2012, UK advertising spend continued to show healthy growth in the first quarter of 2013, according to the latest Advertising Association/Warc Expenditure Report. UK adspend increased by 2.4 per cent in the first quarter of 2013 to £4.14 billion (€4.91bn). This follows a strong performance in 2012, as […]
Media engagement company Shazam has announced that America Móvil, the largest telco in the Americas, controlled by Carlos Slim, the world’s richest man, has invested $40 million in the company, with the pair formalising a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television […]
MultiChoice and its DStv operation is owned in the main by South African conglomerate Naspers, and a major 18-page report from investment bankers Morgan Stanley must make very happy reading for the company. Naspers has just unveiled its full year 2013 results, and the bank’s report says to expect more good news for 2014 especially […]
Mobile visual discovery app, Blippar, has formed a partnership with Formula One driver Max Chilton. Blippar’s logo will be prominently displayed on the nose of Chilton’s Marussia F1 car at this weekend’s British Grand Prix at Silverstone and for the rest of the Formula One season. In addition to featuring on the nose of Chilton’s […]
Adap.tv, the global video advertising platform, has taken another step in its global expansion by opening a new research and development centre in Hyderabad, India. The company’s first expansion into continental Asia, Adap.tv India will take the lead in the development of several of Adap.tv’s key technology products. As part of the new expansion, the […]
Two separate reports have outlined that advertising spend on free-to-air TV is still – at best – flat, and in some markets local FTA broadcasters are suffering significant shortfalls. According to figures from Kantar Media, broadcast TV in the USA is down 5.2 per cent because of weaker primetime ratings. Broadcast ratings were also hurt […]