Apple looks set to launch its iTunes Radio streaming-music service in the US in September. iTunes Radio’s exact launch date has not yet been announced by Apple, beyond promising a debut in the autumn – but advertising industry site AdAge suggests that September will be the US launch for the service after claiming that McDonald’s, […]
Channel 4 is to debut “dynamic personalised video ads” service Adapt on the 4oD on-demand service. The first client is car maker Vauxhall. In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with Channel4.com based on their age and gender. The […]
India’s broadcasting minister is recommending that the 12 minutes of advertising per hour rule be relaxed until the end of next year. The rules were due to come into force in October, and have been fought by the industry. The Ministry has reportedly changed its mind because the broadcasting industry says that by September 2014 […]
Internet TV streaming service FilmOn.com, which licenses content from hundreds of broadcasters and premium content providers worldwide, has unveiled a system that automatically builds branded live TV sites and mobile apps, so that Internet publishers can have free access to its giant content offering that includes NBC, CBS, FOX and ABC in twelve major US […]
Moody’s Investors Service has upgraded the ratings on all of the senior unsecured debt of ITV plc to Baa3 from Ba1. “We have upgraded ITV’s rating to Baa3 primarily because the company has continued to successfully increase its total non-net advertising related revenues, by 23% since 2012, as a proportion of its total external revenues, […]
Following rumours mid-July, AOL has confirmed it is to acquire programmatic video advertising platform Adap.tv for $405 million, which AOL says gives it a leading position in premium and programmatic video advertising. Announcing the deal, AOL says that Adap.tv brings it: The only complete global programmatic video technology stack for publishers and advertisers across all […]
Subscription television advertising revenues in Australia increased by 12.5 per cent in the six months to June 30th 2013, according to new data audited by Ernst & Young. A record $237,648,703 was spent advertising goods and services to subscription television audience during the six month period, up by $26 million on the same time last […]
Despite the free fall in TV ad revenues, the largest commercial TV companies in Spain, Mediaset and Atresmedia are making profits with an average net benefit of €30 million each to the end of June. Atresmedia, owner of Antena 3 and La Sexta, made a €29.1 million profit in the first half of 2013, up 62.3 per […]
ITV has revealed a 16 per cent rise in half-year profits to £270 million, saying it expected to reverse a three per cent drop in net advertising revenues in the first half of the year with growth of 12 per cent in July and 20 per cent in August. The UK commercial broadcaster is set […]
Following a day of speculation, communications and advertising companies Omnicom Group and Publicis Groupe have confirmed what they describe as a “merger of equals” to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company. The new company will have a combined market capitalisation of $35.1 billion/€26.5 billion. In a joint statement, […]