More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte. However, the proportion of respondents ranking TV among their top three has fallen steadily over the past five years from a high of 64 per cent in […]
The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) have commenced work on a critical next step toward widespread industry adoption of Ad-ID and Entertainment Identifier Registry (EIDR) coding for all advertising and video content assets. At the centre of this effort is the establishment of the […]
More than 8 out of 10 Brits (85 per cent) believe that online TV catch-up channels feature too many adverts, with 87 per cent calling for catch-up TV to reduce its level of advertising. A further 67 per cent would like the option of a paid-for premium service that doesn’t include ads, according to research […]
Adconion Media Group’s, multiscreen and video brand advertising platform smartclip, has published the results of a study into the impact of Smart TV advertising in collaboration with LG Electronics. As recent research reveals that global Smart TV shipments reached 12.7 million units in Q1 2013, the appetite for the device is growing amongst consumers which […]
UK on-demand IPTV service YouView is launching a new advertising campaign which will focus on communicating catch up, on demand and record messages to consumers. The new advert, is set to run across all media including TV, print press, radio, digital and social media from Saturday 7 September, will centre on pairs of feet in […]
ITV, FremantleMedia UK and Syco have revealed that Domino’s pizza will be the headline sponsor of The X Factor app for the 2013 series. The Domino’s brand will run across the digital property, as well as within bespoke second screen ad formats and unique interactive features. Viewers will have the opportunity to engage with The […]
Analysis of advertising expenditure in 55 countries by Digital TV Research suggests the global total will reach $219 billion in 2018, up by 32 per cent – or $53 billion – from 2012. The research firm’s TV Advertising Forecasts report suggests that TV advertising spend grew by 4.4 per cent in 2012 to $167 billion, […]
Analysis of UK TV viewing figures for the first half of 2013 shows how people’s TV diet is developing as on-demand TV viewing becomes a more established part of people’s lives. According to Thinkbox, the marketing body for commercial TV in the UK, total average daily TV viewing in the UK during January-June 2013 was […]
Amagi Media Labs say they have a unique Cloud-based TV broadcast infrastructure that’s potentially able to change the way transmissions are made. They have secured a deal with India’s Viacom-18, the local joint-venture between Viacom and Network-18. Unilever’s Hindustan operation will use Amagi’s technology to “micro target” viewers on Viacom’s Nickelodeon channel in India. Amagi […]
Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]