German pay-TV broadcaster Sky Deutschland and technology giant Samsung have partnered to raise awareness and accelerate adoption of Ultra HD technology across the country. They two companies will combine to promote Ultra HD with a nationwide TV and advertising campaign. Phase one will see an Ultra HD Showcase Trailer screened on Samsung Ultra HD TVs […]
A US district court judge has ruled that DTH broadcaster Dish can continue to use its AutoHop and PrimeTime Anytime features on its ‘Hopper’ DVR, and refused network broadcaster ABC’s application to bar the applications when viewing its channels. Judge Laura Swain of the Southern District of New York, United States District Court, ruled in […]
Ensequence, a supplier of advanced television advertising products and services, is launching AdConneqt+, a new US platform for interactive TV advertising. By allowing programmers to offer an interactive upgrade to 30-second ad inventory, AdConneqt+ enables viewers to instantly respond to national advertisers’ 30-second spots with a few clicks of the remote control, enhancing the ads’ […]
Movie and TV streaming service blinkbox is poised to kick off its biggest ever marketing and in-store blitz, highlighting the service’s ‘latest releases’ credentials versus rivals. The autumn offensive, which claims that blinkbox has ten times more of the latest blockbuster movies than Netflix and LOVEFiLM Instant, launches with outdoor, radio and print advertising. It […]
Following the success of the first iteration of ITV’s interactive VoD ad format, Ad Explore, ITV Commercial has unveiled a new suite of functionality for ITV Player audiences. The new format launched with Thinkbox’s ‘Harvey and Rabbit’ campaign on September 16. The first iteration of Ad Explore, launched in February 2012, was developed to increase […]
Second screen stats for usage while watching a TV show are “simply spectacular”, claimed Renaud Fuchs, Director of the Second Screen Society, during the Amsterdam IBC ‘Show Me the Money’ conference. “Downloads are key, so is the usage and engagement of
never.no has integrated Vine and Instagram Video into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of Social TV and Multiscreen engagements. Now broadcasters and advertisers that use the never.no IS or “Sync” Ad platform will be able to push and pull user generated data from Vine and Instagram video into […]
STV, Scotland’s leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first. Using Yospace’s seamless content replacement solution will allow STV to dynamically manage its ad inventory during […]
BT has been reprimanded by the UK Advertising Standards Authority (ASA) for its TV commercial which made speed claims about its fibre optic broadband service, BT Infinity, based on out-of-date data. In an advert that featured a student uploading his photograph to a dating site while his flatmate purchased concert tickets instantaneously, BT claimed that […]
The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans. Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted […]