Multi-screen television software innovator SeaChange International has extended its line of content management systems (CMS) with the introduction of SeaChange AdFlow Core. Developed for tier-two television service providers, AdFlow Core radically simplifies ingest and preparation of advertising for billable insertion into linear, on-demand and OTT video streams. AdFlow Core will be demonstrated at SCTE Cable-Tec […]
Telestream, a provider of video transcoding and workflow solutions, has announced the launch of its next-generation TrafficManager product for commercial ingest and media management at broadcast and cable television facilities. Following nearly a decade of success streamlining file-based ad ingest of national spots for hundreds of broadcasters with FlipFactory, Telestream now extends this world-class solution […]
Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital […]
Tesco’s movie and TV streaming service blinkbox has launches its latest TV advertising campaign. The ad breaks on ITV2 on October 17th and has a prime time spot during The X Factor on Sunday. blinkbox Group Marketing Director Kate Simon comments: “This campaign is about highlighting the advantage of blinkbox over subscription services. We have […]
Arris and SeaWell Networkshave announced an integrated advertising solution for multiscreen. The solution quickly takes service providers into the world of IP television, enabling delivery of localised, session-oriented ads and programming at the home network level for unprecedented control and customization. The solution integrates SeaWell’s Spectrum IP session delivery controller technology into the SkyVision( ad […]
FTA Television has confirmed its position as the preferred media of Italians, with over 96 per cent of adults stating they have watched free-to-air TV in the previous week, according to a study on media consumption and advertising expenditure prepared by eMarketer, in collaboration with Starcom MediaVest Group Italia. However, pay viewing on satellite and […]
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a successful two-year partnership in Italy, which has seen Yahoo exclusively sell Dailymotion’s Italian inventory. Dailymotion attracts 9.2 million monthly […]
UK telco BT’s Openreach infrastructure business has decorated 400 of its vans with liveries designed to drive awareness of both the availability of fibre and the link between superfast broadband and the next generation of home entertainment. The maxi vans, which are being driven by hundreds of recently recruited Openreach apprentices and engineers, are adorned […]
UK web users spent an average of one in every 12 minutes each day online in the first six months of 2013, with advertisers spending a record £3 billon (€3.53bn) targeting them with marketing messages, according to research from the Internet Advertising Bureau and PwC. UK companies increased the amount spent on internet, smartphone and […]
Freeview, the UK’s biggest TV provider, has launched a new advertising campaign that highlights the free entertainment service offers. Based on the proposition: ‘Entertainment. It’s even better when it’s free’, the creative equates the wonder of an underwater world seen through the eyes of a young boy, with Freeview’s content. The new 60 second advert […]