Spain’s TV ad crisis will continue in 2014 with free-to-air TV channels seeing an average decrease of 10.6 per cent and pay-TV a decrease of 8.9 per cent, according to Zenith Media. Analysts forecast that overall advertising will experience a slight recovery from Spring next year with the fourth quarter pulling in revenues. As a […]
Advertising spending in UK media is expected to show a seven per cent increase this year, double the rate GroupM predicted only six months ago and leading the world’s developed economies. The report, released by GroupM Futures Director Adam Smith, measured ad spending in the UK will reach a total of £13.9 billion ($22.5 billion, […]
Disney-owned network ABC is still arguing that Dish Network should shut down its ad-skipping ‘Hopper’ technology. ABC has already lost an initial argument at a lower court in September that Dish is breaching its copyright in broadcasting ABC’s shows while allowing viewers to ‘hop’ through the commercials. ABC is also arguing that Dish is in […]
Yahoo Japan has selected Videology – the global video advertising platform – as its video advertising technology partner. This announcement was made in conjunction with Yahoo Japan’s launch of a comprehensive and expanded premium video advertising business in Japan—the world’s second largest television market. “We are pleased to announce our exciting partnership with Videology. Not […]
Research from Informa Telecoms & Media shows that global TV advertising revenues in the Middle East and Africa will climb by 5.2 per cent in 2014 to reach $171 billion. This follows a 1.9 per cent increase expected for 2013. The rise in 2014 will be driven by improving consumer and corporate confidence along with […]
In an initiative aimed at delivering content providers and pay-TV service providers a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, BlackArrow, a worldwide provider of TV advertising and data solutions, and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere […]
Dave, the UK’s number one non-Public Service Broadcaster (PSB) channel, will lead UKTV’s move into licensing, following its recent partnership with Evolution Europe & Rizon Studios Creative. The channel attracts over 26 million viewers per month and is available to pay and free-TV viewers, as well as via YouView and VoD platforms. Now UKTV is […]
UK DTT platform Freeview has unveiled a new advertising campaign encouraging viewers to consider choosing a Freeview HD television next time they are looking to buy a new TV. Created by ad agency Leo Burnett, the 20 second advert – which airs from 11th November – signals a return of Freeview’s helium balloons, this time […]
Videology – a video advertising platform provider for advertisers, agencies and publishers – has confirmed the signing of a new deal with digital marketing technology company AudienceScience that sees Videology selected as the first video platform to be granted access to its data. The agreement gives Videology’s agency and advertiser partners access to behavioural and […]
France’s Conseil Supérieur de l’Audiovisuel (CSA) media regulator has been made a little more independent from the government. A Bill was passed in the French parliament that restores the regulator’s independence. During the Sarkozy administration, power was moved to the French cabinet of ministers, where the CSA’s role was advisory. The CSA will now take […]