AdGood, a nonprofit organisation seeking to revolutionise access to Connected TV (CTV) advertising for mission-driven organisations, has announced a new partnership with A+E Global Media. Through this collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organisations across the country. This partnership enables nonprofits of all sizes to access CTV ad […]

OSN, an entertainment provider in the MENA region, has announced a partnership with advertising technology player The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s programmatic video inventory. Advertisers can now reach audiences at scale across OSN’s library of arabic and international […]

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution […]

tvbeat, a specialist in Total TV campaign forecasting, planning and optimisation, and Spectrum Reach have announced a partnership to bring tvbeat’s programmatic capabilities to linear TV advertising in the US market. This collaboration will bring a fully automated, data-driven buying experience to linear TV, allowing digital advertisers to access traditional TV advertising inventory with the […]

Samsung TV Plus, the FAST and on demand service owned by Samsung Electronics, has signed a deal with comedy producers Next Up Comedy to air 15 of The Edinburgh Fringe Festival’s pre-eminent standup shows on its service, available through its linear Comedy Hub channel and on-demand. Airing throughout August, the collection – titled LIVE: Comedy […]

SXSW London has released its inaugural trends report, capturing the standout insights, provocations and future-facing themes that emerged during a week of future thinking and creative collaboration at the first SXSW London which took place in Shoreditch in June. Over six days, 20,505 attendees from 85 countries converged across 34 venues to take part in […]

The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]

Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]

Celebrity cameos have been used in advertising for many years. These ads use a surprise celebrity feature to create a memorable moment, often blending humour, aspiration (wanting to live like the celeb does), and trust. It’s common to see a famous footballer pop up in a supermarket ad, or a BBC star coming up during […]

Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]