Adform, the media buying platform, has announced a partnership with RTL AdAlliance, the international sales house of RTL Group. Bringing together RTL AdAlliance’s reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns. For Adform’s global brand and agency partners, this will […]
Kevin the Carrot is celebrating a decade of fluent device success, with Aldi’s 2025 Christmas advert trilogy scoring an average of 5.5 Stars across its three part series with creative effectiveness platform System1. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]
Taboola has announced a partnership with LG Ad Solutions to offer Performance Enhancer, a solution that seeks to connect the gap between premium TV exposure and measurable digital outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally. “This partnership creates a more connected and measurable ecosystem for […]
Italian media associations have issued an urgent appeal to the government and parliament, warning that the unchecked power of global tech giants is jeopardising their crucial role as guarantors of information and pluralism. In a joint statement, the associations – bringing together print media and broadcasters (AIE, FIEG and CRTV) – collectively decried the “profoundly […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]
Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent advertising supply-side platforms, have announced a new global partnership that brings Samba TV’s behavioural and contextual signals together with Index’s scaled inventory, powering a curated media marketplace live in more than 50 countries around the world. Through […]
Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]