The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced four new Corporate Members of the Association, along with one up-graded membership from Corporate to Patron status. The four organisations signed up are Corporate Members are US-based software, services and IT solutions provider Microsoft Corporation; European broadcaster Deutsche Welle; global private equity firm Providence […]
Google has announced a deal with Nielsen that will see the TV ratings company provide it with demographic data for TV audiences, strengthening its plans to become a significant player in TV ad sales. In April Google revealed it was conducting trials of TV ad serving along with partners EchoStar and Astound Cable. The Nielsen […]
Mobile video is struggling because the economics don't work yet, so says Mark Collins, vice president of consumer data services for AT&T. He said that every major U.S. carrier, including Verizon, Sprint and T-Mobile, is looking at video as a potential driver of data traffic and revenue. But so far, Collins says, no one has […]
New research from Vividas reveals that issues including complicated set up, slow to download files and crashing content are cited as a major barrier to consumer take-up of watching video online. The research also shows that poor picture quality and incomplete downloads cost a quarter of broadcasters up to £10,000 (E14.5k) in customer refunds and […]
UKTV has hailed the launch of the Dave channel (which replaced UKG2) as a success, with ratings for the company’s overall Freeview offering up 27 per cent in the channel’s first week. Dave attracted a share of 2.2 per cent in Freeview homes in its first full week after its debut on October 15, UKTV […]
The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices […]
Hong Kong's PCCW is to form a cable TV joint venture with Chunghwa Telecom , Taiwan’s largest fixed line operator. PCCW will introduce its 'Now' broadband TV platform to the Taiwan market by the end of this year. Chunghwa has already applied to Taiwan’s telecoms regulator for a licence to offer the new service.
ITN is making its mobile news and entertainment content available for free to ipod users and other portable video players. The deal will allow customers to download ITN's latest news and entertainment programming from Apple's iTunes. The service will be funded by a short pre-roll advertisement on each download.
SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local ads. SES says using Packet Vision’s advanced IP-based advertising solution, operators offering IP-Prime service will be able to maximise the use of their local ad […]
French broadcasting regulator the Conseil supérieur de l’audiovisuel is allowing broadcast transmission specialist TDF to carry out a trial of personal mobile television in the stations and tunnels of Paris's urban transport network. The three-month trial ends on January 15 2008.