Yospace, the leader in dynamic ad insertion, will be showcasing the power of its technology to scale for major global events at this year’s IBC event in Amsterdam (RAI Amsterdam Convention Centre, September 13th-16th). Yospace will showcase insights from a big Summer of Sports, which demonstrate the sheer scale of addressable advertising in the streaming […]
Sports-first live TV streaming platform FuboTV has been successful in stopping the launch of The Walt Disney Company, Fox and Warner Bros Discovery’s Venu Sports joint venture (JV) after its request for a preliminary injunction was approved by the US District Court, Southern District of New York on August 16th. The company describes the ruling […]
Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]
Research from Future Today, a specialist in delivering CTV ad-supported solutions, has found that 91 per cent of US parents believe brands that who advertise on kids/family content are more trustworthy than brands that advertise on other types of content. Future Today partnered with The Insights Family to understand how families consume FAST content, including […]
Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]
MAVTV, the media platform for motorsports, powersports and automotive programming, is launching MAVTV GO, its new direct-to-consumer streaming service. Developed in partnership with Endeavor Streaming, a specialist in premium video distribution, MAVTV GO brings motorsports fans worldwide access to original shows, live racing, race recaps, documentaries and a library of VoD content that includes archive […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
Channel 4 Sales has announced TUI as the sponsorship partner for Married at First Sight UK season 4, which returns to the UK later this summer. The global leisure and travel company will team up with the hit reality show, with the TUI brand featuring on E4 and Channel 4 streaming, and across E4 and […]