FuboTV, the sports-first live TV streaming platform, is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. Available in the coming days, The Triple Play will launch sponsored by a major US retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo’s home screen. The […]
Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]
Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
The Australian entertainment subscription market, which includes video, music and game services, grew by 5 per cent to 52.3 million services in the 12 months to June 2024, despite cost-of-living pressures and services’ increasing focus on profitability, according to new research by emerging technology analyst firm Telsyte. The Telsyte Australian Subscription Entertainment Study 2024 found […]
A study from Juniper Research, the specialist in technology markets, forecasts that the global AdTech market will grow by 60 per cent over the next five years, with AdTech platforms anticipated to generate $27 billion (€24.4bn) in 2024, and $43.5 billion by 2029. The study identified the need to improve audience targeting to increase ad […]
Ad-funded streaming subscriptions (HV0D), continue to grow in Sweden. Currently, close to 400,000 households have chosen to acquire at least one streaming service that is partly financed by advertising. Even though HVoD is a relatively new concept, growth has been strong during the year. Since the beginning of 2024, Mediavision reports a growth of 40 […]
The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]
Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]
Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]
Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, have announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation aims to provide publishers with streamlined access to future-proofed audience monetisation tools and provide buyers […]