Sky Media, the advertising arm of Sky, has announced that UpCircle, the UK-based sustainable skincare brand, is to launch its first TV campaign. This milestone follows UpCircle winning £250,000 of media as part of the 2023 Sky Zero Footprint Fund, a £2 million initiative amplifying brands that are making a positive impact on the planet. […]

LG Ad Solutions has announced the launch of Innovation Labs, a division that is says will focus on “developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers”.   Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will develop new technologies and methodologies to enhance […]

MediaKind, a specialist in media technology services and solutions, has announced a strategic partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers. The integration of the Think360 suite will enhance MediaFirst’s existing core recommendation engine, with AI-driven functionalities. Some of the world’s biggest service providers will now benefit […]

KERV, a specialist in video analysis, performance and monetisation, has announced a strategic partnership with VIZIO to expand its interactive and shoppable connected TV (CTV) advertising capabilities. The partnership aims to create more engaging experiences for viewers, and help brands shorten the path to purchase while building brand awareness, intent and loyalty on CTV. “We’re […]

Channel 4 and Yospace, the dynamic ad insertion specialist, have extended their multi-year partnership, taking them to over ten years of collaboration. The partnership will see Yospace help the broadcaster grow its digital advertising business further as it targets becoming a digital-first public service streamer by 2030. Yospace’s server-side ad insertion (SSAI) technology plays a […]

OKAST, an SaaS provider of white-label live, VoD streaming platforms and FAST channels, has partnered with Broadpeak, Titan OS, and Impresa to establish the ASAP4EU (Advertisement Solutions and Analytics Platform) Consortium. This initiative aims to introduce an advance interactive advertising solutions for FAST and AVoD across Europe. The Consortium is focused on delivering a technology […]

Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]

An investigation by the  UK’s Competition and Markets Authority (CMA) has provisionally found that Google is using anti-competitive practices in open-display ad tech, which it believes could be harming thousands of UK publishers and advertisers. As set out in a statement of objections issued to Google, the CMA has provisionally found that, when placing digital […]

TV streaming specialist Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network from the tech retailer, to run Connected TV (CTV) video ads on its platform. In a first-of-its-kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, […]

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]