Depending on the type of programming being consumed, it’s not unlikely that you’ll spot a gambling-related ad on at least one occasion through a block of ads. While it might be a little less unlikely or frequent on terrestrial TV than when watching sports, it will still happen. All of the biggest brands will continue […]
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) to consider TV advertising. An AI-created advert by Swansea based travel company Travel House (pictured), which has branches across South Wales, will launch on September […]
tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]
DAZN, the sports streaming platform sports, and Bitpanda, the European crypto broker, have announced a multi-market partnership. This collaboration spans five European markets: Germany, Austria, Switzerland, Italy and France and aims to engage DAZN’s audience through high-visibility advertising and sponsorships across premium DAZN rights. The partnership will see DAZN and Bitpanda work together across top […]
Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]
Spotify, the audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is not a social platform, it is looking to better facilitate community and connection between fans and artists, ntes WARC Media’s Platform Insights: […]
FreeWheel, the tech platform for the video advertising industry, and TV 2, the Norweigan commercial broadcaster, have announced a partnership that will enable TV 2 to scale its monetisation strategies. The collaboration will empower the media company to increase operational efficiency while implementing FreeWheel’s technology to maintain high standards of data privacy. It will also […]
Gambling advertising has become a prominent feature of modern media, appearing across television, radio, online platforms, and even sports events. The increasing prevalence of gambling advertisements raises an important question: Does gambling advertising work? To answer this, we need to delve into the effectiveness of these campaigns, their impact on consumer behaviour, and the broader […]
Roku has announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed. “In order to meet growth marketers’ needs across all […]