Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]

Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Japan. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will […]

LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]

Walkers’ rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a ‘Strong’ 4.6 Star Rating (long-term market share growth), alongside an ‘Exceptional’ […]

Channel 4 and Lloyds have teamed up once again for the return of Black in Business. This year, four successful Black owned-businesses will each be awarded £150,000 of TV advertising on Channel 4 – up from £100,000 per winner last year. The initiative aims to identify and empower four businesses ready to scale and grow […]

Adverts by new-to-TV businesses are getting better and more effective, according to research from System1 and ITV. Break Through, a report into how ‘new-to-TV’ businesses can most effectively take advantage of TV advertising, analysed 500 adverts from 169 businesses that had advertised on ITV. All the ads aired between 2020 and 2024, and none of […]

Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability […]

Yahoo DSP has announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their data onto the Yahoo DSP — unlocking the ability to match the data against Yahoo ConnectID and create personalised campaigns, leading to improved targeting and campaign performance. By making Yahoo ConnectID compatible with Snowflake Data […]

Vizio has announced an expanded partnership with Fox Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs in the US on Fox. The experience begins on Vizio’s Home Screen, where millions of viewers will be greeted with custom creative […]

Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]