Revry, the LGBTQ+ streaming network, has released its latest audience insights for the Quick Service Restaurant (QSR) and Fast Casual categories, from Revry’s LGBTQ+ Streaming Audience Insights, powered by Nielsen. These findings offer an in-depth look at how LGBTQ+ consumers engage with brands in the fast food and fast casual dining sectors, underscoring the importance […]
DoubleVerify (DV), the software platform for digital media measurement, has announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager. “DoubleVerify is driven to ensure media spend is protected […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, an advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s extensive coverage and capabilities in Europe and the US, the data set included in this report […]
Lenovo has been named an Official FIFA Technology Partner – FIFA’s top tier sponsorship category – in a deal that includes the FIFA World Cup 2026 in Canada, Mexico and the US, and the FIFA Women’s World Cup 2027 in Brazil. The two tournaments will provide a platform for Lenovo to further grow its global […]
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of its News Accelerator programme. The initiative aims to further align DV’s product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a […]
UK broadcast regulator Ofcom has published its decisions on a new broadcast licence for Channel 4, supporting its digital growth and securing public service broadcasting on the channel for a further ten years. Ofcom’s audience research shows that Channel 4 remains a valued part of the UK’s broadcasting landscape. It also continues to deliver content […]
In the fiercely competitive sports betting industry, advertising plays a vital role in gaining visibility and staying ahead of the competition. Whether it’s UK-based Gamstop sites known for their strict regulations or non-Gamstop betting sites that offer greater flexibility, enhanced gaming options, and attractive bonuses, evidenced in John Smith’s review, one thing remains consistent across […]
The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are […]
The Portuguese government has announced a gradual phasing out of advertising on RTP television channels, aiming for a completely ad-free public broadcaster by 2027. This decision, which has long been sought by private operators, is part of the government’s Action Plan for Social Communication that aims to address the challenges facing the public broadcaster. To […]