Kargo, a specialist in creating breakthrough omnichannel ad solutions for the world’s top brands, is  partnering with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. This collaboration […]

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]

Streaming subscriptions with ads continue to show strong growth in Norway during autumn 2024. The low price seems to appeal to an increasing number of households, both in Norway and across the Nordic region, according to research from Mediavision. Nearly 600,000 households in Norway report having at least one paid streaming subscription with ads – […]

Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]

According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3 per cent, totalling €16 billion (2023: €15.3 billion). This growth is primarily driven by subscriptions and advertising revenues in the audio and video streaming segments. At least single-digit percentage growth is […]

Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]

Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]

In recent years, advertisers have called for unified campaign metrics across all platforms and media. The new SpotOn measurement reports profiled contacts, reach and frequency across different devices. Finland is one of the first countries in the world to successfully measure unified campaign metrics across all broadcast platforms. The SpotOn measurement incorporates advertising on broadcasters’ […]

In a challenge brought by AT&T Services, BBB National Programs’ National Advertising Division (NAD) has recommended Comcast Cable Communications, in connection with Comcast Business Internet discontinue its claim that “Comcast Business Internet has speeds up to 12x faster than Verizon, AT&T, and T-Mobile” in markets where AT&T offers a wired fibre product with speeds faster […]