Paramount Global is facing a class action suit alleging it violated user privacy by tracking and sharing subscribers’ viewing history with Meta and TikTok for targeted advertising purposes. Filed in California federal court, the claim seeks at least $5 million in damages. The lawsuit claims that Paramount broke the Video Privacy Protection Act (VPPA), a […]
The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]
System1, the Creative Effectiveness Platform, has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which is set to air on November 5th. Their Christmas brand mascot Fairy has once again won the attention of audiences and scored the maximum on Test Your Ad with 5.9-Stars, just like she did in 2023. […]
Today’s television screen makes it possible to watch your favourite shows and revolutionise millions of viewers’ perspectives towards gambling. Television has supported the growth of the gambling sector over the years and enhanced how people comprehend and engage with it. The increased number of programmes on gambling advertisements changed the perception of gambling. Let’s try […]
Consumer electronics and home appliance brand, Hisense, has been named as the first Official Partner of the new FIFA Club World Cup. The announcement continues the brand’s strong affinity with sports sponsorship following its global partnership for two consecutive FIFA World Cups and three UEFA European Championships. The new FIFA Club World Cup 2025 will […]
UK advertising recorded £10 billion (€11.9bn) spend during the second quarter of 2024, marking a 13.4 per cent increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now […]
Video software company, Synamedia, has announced that Ayozat, thc UK technology and compute company with a strong presence in media, has chosen Synamedia Iris for integrated advertising campaign management, decisioning, and reporting for its live and on-demand streaming service, Ayozat Stream. Using Synamedia Iris, Ayozat can now unlock new monetisation opportunities while serving viewers more […]
GroupM, the WPP buying agency, says it has “exceeded” its goal to double the annual media spend on women’s sports programming. It had announced its intention to double its spend in the area earlier this year, in connection to the NCAA women’s college basketball tournament, which drew record-breaking ratings. Now it says it past that […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]