On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts for more than 50 per cent of new sign-ups in the territories where it is available. The company has added more than 35 million subscribers over the past […]

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]

Restrictions on betting ads are increasingly becoming “the norm” across Europe in response to public health concerns, according to a report from gambling charity GambleAware. But advertising was left out of a white paper on gambling regulation published by the previous government in 2023 and Labour has yet to specify its plans. GambleAware claims UK […]

The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Six major brands – Aldi, Sainsbury’s, Lidl, Cadbury, Amazon and M&S Food – have already achieved the top Test Your Ad score of 5.9 Stars. Amongst the latest releases is a […]

Making Science, a digital transformation company, has launched its ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimise their ads at scale using generative AI. In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling […]

Brightcove, the streaming technology company, has announced the launch of Marketing Insights, a new offering within the company’s video insights and analytics platform. Marketing Insights provides advanced insights and video campaign measurement data so marketers can optimise their content marketing strategies by directly measuring the business impact of video content. “Video continues to be one […]

Utiq, the European AdTech company, has officially entered the Austrian market in collaboration with telco A1. The partnership brings Utiq’s people-first Authentic Consent Service to A1’s user base, facilitating more relevant digital marketing experiences between brands, publishers and people. The Service enhances data privacy, giving consumers control and choice over their consent, whilst offering advertisers […]

Since television advertising became such an effective medium to reach a wide audience, this method of advertising became highly popular in the online casino industry within the UK alone. Because of the growing competition to lure players with the growth of digital gambling, this has led to the creation of some noteworthy casino ads. These […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]

Deezer, the global music platform, has signed DAX, the advertising exchange from Global, as its exclusive ad sales partner in the US for audio advertising. Advertisers in the US will now be able to connect with millions of music fans on Deezer, while utilizing DAX’s smart targeting and effectiveness tools. Mazen Abdallah, VP of Brand […]