SevenVentures, the investment arm of ProSiebenSat.1, is making a media-for-equity investment in the mid-single-digit millions in Planted Foods, an innovative food tech scale-up from Switzerland. The company’s mission is to bring better proteins to the table of consumers who enjoy the texture and taste of meat but want to eat plant-based and sustainably. In doing […]
Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]
Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]
TripleLift, the ad tech platform, and iSpot.tv, the TV and video measurement company, have announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift’s programmatic clients for the first time. By using iSpot’s Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV […]
Channel 4 is partnering with Which?, the UK consumer assistant, supported by their media agency Goodstuff, for a contextual advertising campaign that aims to help viewers to buy with confidence. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]
ThinkAnalytics, a specialist in Al-based content discovery, audience insights and targeted advertising, has announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising for its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented viewership data […]
Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]
Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]
Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]