DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV video expertise beyond the traditional household to serve ad experiences to audiences on the go. DirecTV Advertising will be activating video ads across the DirecTV footprint in […]
FreeCast is announcing the next piece of its whole-industry streaming solution, its Zer0Gap programmatic platform, promising 100 per cent ad fill rates. With this 3-in-1 advertising solution, FreeCast says it is catering to both programmers and marketers in the US, by maximising the monetisation potential of content and delivering some of the most-targeted and thus […]
In a show of support for pubs during the busy December trading period, Sky Business has donated its shirt sponsorship of PDC World Darts Championship players to PubAid, the positive voice for UK pubs. During the opening matches which took place this week, PubAid had the sleeve sponsorship for Ryan Joyce, Robert Owen and Ryan […]
Channel 4 is teaming up with Fred Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks. Commencing from January 1st 2025, the partnership will see Fred Olsen Cruise Lines sponsor iconic content during Channel 4’s escapism lineup, which […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
In the fiercely competitive world of online casinos, advertising has become a fundamental driver of growth. As 2024 unfolds and 2025 looms, this arena continues to evolve, shaped by technological advancements, regulatory pressures, and expanding player bases. But the question remains: Are these massive advertising budgets delivering sustainable returns? Advertising Restrictions in the UK Gambling […]
Channel 4 has announced a new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming. From January 1st 2025, the long-term partnership will cover a mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats. The Channel 4 homes programming sponsorship includes programmes Grand […]
smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. Similar to the recently announced technology partnership […]
Magnite, the independent sell-side advertising company, has announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. Magnite says its solution empowers publishers to unlock the full value of their audiences, while helping buyers connect with high value audiences at scale. Magnite Audiences sits within the Magnite Access suite, a collection […]
Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]