T-Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than […]

Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC. FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale […]

Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]

Disney Advertising, a subsidiary of The Walt Disney Company, has shared its estimated global and domestic ad-supported monthly active users (MAU) numbers, cumulative across its streaming portfolio, and its detailed calculation methodology. At CES, President of Global Advertising, Rita Ferro, revealed that the company’s ad-supported monthly active users have reached an estimated 157 million globally, […]

Liftoff’s 2025 Non-Gaming Ad Monetisation Trends Report reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116 per cent. For entertainment apps specifically, revenue growth has nearly tripled as entertainment publishers embrace ad monetisation alongside paid subscriptions. Liftoff’s report is based on data from the Vungle Exchange, from 159 billion ad impressions and […]

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms.   Anticipated to launch in Q2 2025, this integration […]

DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]

With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate most consumers prefer to watch TV ads in exchange for lower subscription costs, particularly those who remain concerned about the economy and potential inflation. Key […]

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]

Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]