Some readers of Entertainment Weekly next month will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page. The experiment – which is being conducted by CBS and Pepsi, card, will see the video starting once a reader turns the appropriate page. The cost of the full-motion […]
Television advertising still has the greatest impact on consumers according to a survey published by Deloitte/YouGov on behalf of the Edinburgh International Television Festival. Of the 2,123 UK viewers polled, 64 per cent of respondents ranked television commercials as the advertising format with the most impact. Television advertising had the most impact on young viewers, […]
Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen currently controls US audience measurement through the polling of 18,000 homes, where viewer habits are measured by clicks of a special remote control. Media participants in the consortium – including NBC Universal, Time Warner, News […]
The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free installation” as part of a cheap sign-up deal. Seven viewers said that when they telephoned to enquire about the offer they were told it was […]
The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free installation” as part of a cheap sign-up deal. Seven viewers said that when they telephoned to enquire about the offer they were told it was […]
From David Del Valle in Madrid The consolidation of Spanish TV is turning out to be more complicated than expected. Prisa, owner of commercial TV channel Cuatro and DTH platform Digital Plus, and Imagina, ultimate owner of TV channel La Sexta, have abandoned their negotiations to merge their TV divisions, Cuatro and La Sexta. Disagreements […]
Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of ad revenue Sky Media pays Discovery. Discovery, which is believed to be claiming up to £14m (E16.3m) in unpaid ad revenue, took Sky Media to […]
Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of ad revenue Sky Media pays Discovery. Discovery, which is believed to be claiming up to £14m (E16.3m) in unpaid ad revenue, took Sky Media to […]
DVR specialist TiVo has unveiled a first look at its Pure Programme Ratings, which were derived using the number of TiVo subscribers viewing a programme, live or Time-shifted, excluding the commercials, to arrive at the total potential audience for the commercials during a given programme. Current industry services measure a programme's viewership rating without separating […]
Carphone Warehouse's TalkTalk broadband service has dropped Phorm leaving the targeted advertising group's prospects for a UK launch looking increasingly unlikely. BT confirmed earlier that it had no "imminent plans" to launch Phorm's Webwise service to its broadband customers. Virgin Media has said it remains interested in offering such a service but has not performed […]