A big TV campaign for BSkyB’s Sky Anytime+ on-demand service has been banned by the UK Advertising Standards Authority after Virgin Media complained that it misled consumers by telling them it was free. The TV campaign featured a number of characters from the fictional court of Camelot –explaining the benefits of Sky Anytime+ for watching […]
Despite an increasing fixation with all things digital – including online video viewing, leading to fears of ‘cord-cutting’ – US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV […]
Rovi has announced that automaker MINI and its agency Mediaplus are participating in the launch of the Rovi Smart TV Advertising programme in Germany. The programme enables companies to develop and introduce innovative advertising campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. The launch in Germany builds on the success of similar programs […]
smartclip, a specialist in video advertising, and Accedo, an enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the integration of pre roll video ads into Funspot, the most widely deployed gaming application for Smart TVs. smartclip will start monetising the Funspot games immediately with in-gaming pre-rolls in all major […]
VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform. The collaboration […]
Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
BBC Monitoring is reporting that China imposed restrictions on all of its provincial satellite TV channels about a month ago. “Authorities could now be gearing up to announce another measure aimed at tightening their grip on the mass media – a ban on all ads during TV dramas on all stations, including state-owned CCTV,” says […]
Virgin Media is set to launch an addressable advertising service in the second quarter of 2012, ahead of rival Sky. The service will allow ads across all Virgin’s platforms to be targeted to all 3.8 million of Virgin’s individual households. Initially, it will be rolled out with VoD content with linear following shortly after. Virgin […]
Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland – reveals some striking differences in behaviour between mobile and tablet usage both inside and […]