Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the fact that advertisers use their personal viewing data to push personalised ads to them. The International research firm also
US companies are now suspending digital advertising on Google’s YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos, joining European counterparts. Wireless carriers Verizon and AT&T and pharma giant Johnson & Johnson said they would suspend digital ads on YouTube, joining a list of well-known UK brands Google has […]
FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total video content views rose by 26 per cent from the previous year, with ad views up by 24 per cent, making 2016 the sixth consecutive […]
Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last week Advanced-Television reported that the UK government, Channel 4 and The Guardian had pulled their ads from YouTube after concerns that they were appearing alongside […]
The UK government has suspended its YouTube adverts following concerns they are appearing alongside “inappropriate” material on the video-sharing portal – such as videos from supporters of terrorist groups. The Cabinet Office said it was seeking assurances from YouTube’s owner Google that its messages would be displayed in a “safe and appropriate way” in future. […]
4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All 4 VoD service to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands to take advantage of Ad […]
A UK police operation that disrupts illegal websites providing access to films, TV, books, music and games has seen major success. The City of London Police’s Intellectual Property Crime Unit (PIPCU) launched Operation Creative and the Infringing Website List (IWL) in 2013 to tackle the funding of illegal streaming websites that adversely impact on the […]
The TV advertising market in Italy in 2016 was worth €3.8 billion, a 5.4 per cent growth on 2015, according to figures from Nielsen. In December only, the total TV ad-spend amounted to €355 million (+4 per cent year-on-year). Over half of the TV ad-spend (56 per cent) in 2016 were directed to commercial broadcaster […]
BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to millions of US households. Using Nielsen Marketing Cloud capabilities, BrightLine will enable marketers to dynamically personalise their advertising across OTT TV content delivery platforms including […]
A grouping of Europe’s commercial broadcasters has warned that proposed changes to the AVMS Directive are a step backwards that risks damaging growth, audience choice and investment in European content, instead of delivering the Commission’s stated aim of fostering Europe’s digital economy. When the European Commission embarked on the current review, vice president Andrus Ansip […]