Global adspend will grow 4.2 per cent to $559 billion (€499.7bn) in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8 per cent growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US elections, Summer Olympics in Rio and the football championships in Europe, […]
According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VoD) and connected TV apps all compete for viewer attention – and ad dollars. However, according to Adobe Digital Insights’ most recent Advertising Report, TV […]
UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across both Virgin TV and Sky platforms. Advertisers will be able to target a potential audience over time of more than 30 million viewers, putting it […]
Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. Initially, the focus will be on programmatic video campaigns, which involves the automated and data-based management of digital advertising purchases and […]
Kantar Millward Brown has partnered with Samba TV in the US to launch a single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset with Kantar Millward Brown’s Ignite Network, a brand marketing analytics platform, to provide marketers with precision and granularity in TV effectiveness measurement. The joint initiative matches Kantar Millward […]
Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising […]
NBCUniversal is now using ‘picture-in-picture’ technology during commercial breaks on WWE SmackDown on the USA Network. ‘Picture-in-picture’ means that when the show goes to commercial, the sound from the show goes ‘off’ and the broadcast window is shrunk down, but viewers are still able to see what’s happening while the commercials play with sound and […]
Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience. With global […]
Tremor Video, a provider of software for video ad effectiveness, has released a proprietary study in conjunction with Hulu, regarding Gen Z’s ad receptivity on connected TV (CTV) and OTT devices. The data show that Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source. They also may […]
Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less […]