SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones. Advertisers and their agencies can now target TVPlayer’s one million-strong audience viewing 106 UK television channels using data-driven buying. TVPlayer enables viewers to watch the best free-to-air UK TV […]
Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky Deutschland’s suite of live sports coverage, including The Bundesliga and UEFA Champions League. Boris Haug, Vice President Product, Brand Solutions & Operations of Sky Media, […]
Media intelligence specialist Kantar Media is expanding its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. This initiative is part of Kantar Media’s continued innovations in digital ad monitoring and will be offered firstly in the US with a move to roll out to additional key markets. The expanded data will provide […]
Video ad serving platform SpotX has announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in emerging, high-value spaces like OTT. The Advanced Solutions Group will assist enterprise-level advertisers and media owners in planning modern architecture for their video advertising strategies. […]
BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership […]
Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the globe. The integration makes Meetrics’ data available in SpotX’s platform for publishers to report back to advertisers, increasing the depth of viewability, verification and audience […]
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to research from insperience marketing experts, Vibrant Media. The research – which assessed opinions on VR and AR from over 3000 consumers from the US, UK and […]
Researchers at Area 120, Google’s experimental unit, have revealed in a blog post that they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The demonstration video, shared by Google product manager Aayush Upadhyay and associate project manager Neel Rao, showed a cube adorned with logos (which will presumably […]
Research from the Pay-TV Innovation Forum 2017 – a global research programme for senior pay-TV executives that examines the state of pay-TV innovations and strategies that will drive the next phase of growth for pay-TV operators developed by content protection and TV solutions specialist NAGRA, in partnership with MTM, an international research and strategy consultancy […]
Having acquired the rights to stream Thursday night NFL games, Amazon is reportedly set to charge $2.8 million (€2.5m) for ad packages. The online giant has the right to sell 10 x 30-second commercial blocks per game, as part of its deal to stream 10 NFL contests during the upcoming season. In addition to the […]