Digital ad company RhythmOne has entered into a definitive agreement with YuMe, a provider of digital video brand advertising, to acquire all its issued and to be issued share capital for a total consideration of approximately $185 million (€154.9m) based on current exchange rates. The transaction is expected to close by Q1 2018. The combination of […]
The Australian online advertising market has once again delivered double-digit growth figures increasing by A$799 million (€536m) to reach A$7.6 billion for the full financial year ending June 30th 2017, a 11.7 per cent increase over the prior financial year. “Online advertising continues to deliver robust double digit growth and now accounts for close to […]
IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 per cent of Australian broadcaster’s online video supply. The study, Connected TV: The New Era of Television, examines why, despite […]
Video ad serving platform SpotX has confirmed that the RTL Group will acquire all remaining shares in the company, bringing its total ownership to 100 per cent. According to SpotX, the investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives. […]
Belgian commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium. The new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen. […]
The growth of pay-TV and online streaming services is taking TV ad revenues away from the largest FTA operators in Spain; namely Mediaset and Atresmedia. In the first half of the year, Mediaset and Atresmedia earned €10 million less in ad revenues than the same period last year. According to consultancy firm Infoadex, Atresmedia, owner […]
French TV regulator CSA has authorised commercial channel TF1 to air a commercial break in news programmes that exceed 30 minutes, within a limit of 12 minutes per hour. In doing so, the CSA has applied the general rule for commercial breaks already authorised to other French broadcasters by a decree-law of 1992, but which […]
Sky has had a broadband TV commercial banned by the Advertising Standards Authority (ASA) following a complaint from Virgin Media. The commercial featured the cast from animated movie The Secret Life of Pets, with one character becoming frustrated with their broadband connectivity. Virgin Media challenged a claim in the ad that Sky broadband was “super […]
The negotiations for US TV’s primetime upfront for the 2017-18 season are nearly complete and Media Dynamics estimates that total ad revenue for the broadcast TV networks and cable channels amounted to $19.73 billion (€17.13bn), an increase of 5.9 per cent over the previous upfront. While the broadcast TV networks sold approximately $9.1 billion of […]
Tru Optik, the audience measurement and data management platform compatible with Connected TVs, has announced a global partnership with Lotame, the independent data management platform (DMP) and data exchange. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments to create targeted OTT and Connected TV campaigns around the world […]