FreeWheel, the video advertising management solution, has released its Q2 2017 Video Monetisation Report (VMR), revealing that the growth of premium video is continuing apace across all devices and platforms, with viewers particularly embracing live and TV-quality digital content. The report found that
Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery solution provide customers (such as media companies and broadcasters) with a one-stop solution for content protection and monetisation. […]
Traditional television and TV advertising is still alive and kicking – even among those that exclusively use SVoD services such as Amazon and Netflix, research from YouGov suggests. The Broadcast to Narrowcast report divides
GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV audiences fragmenting across a range of platforms and viewing behaviours evolving, TV advertisers are grappling with how to continue making best use of one of […]
A report from Juniper Research has found that advertisers will lose an estimated $19 billion (€16.12bn) to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Juniper’s research claims that the ‘Walled Garden’, a closed platform […]
Advertisers in the UK are devoting more of their media budgets to digital channels, according to eMarketer’s latest estimates of UK ad spending share by media. Nearly half (49.6 per cent) of daily time with media by UK adults ages 18 and older will be dedicated to digital formats in 2017, eMarketer predicts, while almost […]
Gracenote, a Nielsen company, has agreed deals with two leading interactive TV advertising providers, Connekt and Ensequence, to use Gracenote’s Video Automatic Content Recognition (ACR) technology to bring new interactive capabilities to linear TV ads and other programming. By leveraging Gracenote’s patented Video ACR technology, which currently powers 25 million Smart TVs across eight global […]
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two tech companies combined will account for more than half (54 per cent) of all digital ad revenues this year, totaling £6.30 billion (€7.14bn). Google remains
SpotX, the video ad serving platform, has conducted research into the connected TV advertising ecosystem in Europe. Conducted by research and strategy consulting firm MTM, and compiled from interviews and roundtable meetings with experts in each country, the research and resulting white paper analyses the trends, enablers and barriers affecting connected TV advertising spend in […]
Videology, a software provider for converged TV and video adverting, has announced a technology partnership with Yospace, a provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices. Yospace’s server-side Dynamic Ad Insertion technology for live simulcast boasts a […]