UK commercial broadcaster Channel 4 has teamed up with three European broadcasters to book pan-European advertising campaigns, allowing it to take on digital ad giants Facebook and Google. The so called European Broadcaster Exchange, which comprises of Channel 4, Germany’s ProSiebenSat.1, France’s FT1 and Spain/Italy’s Mediaset, is set to launch early next year. Each of […]
The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about the brands or products they see while watching content on TV screens. Moreover, brand-related multitasking behaviours are particularly strong among OTT co-viewers, including chatting on […]
Millennials and baby boomers in Australia feel they are represented better by the media than by advertising, according to YouGov Omnibus research. The online survey comparing the opinions of respondents born between the mid-1940s and mid-1960s (baby boomers) and between the early 1980s and mid-1990s (millennials), asked how well represented they feel by the way […]
TV takes up almost two thirds of media spend in high-budget, successful ad campaigns, according to a new WARC service. The Global Ad Trends Report is a monthly series of reports from WARC Data, a dedicated online service featuring current advertising benchmarks, data points, ad trends and user-generated expanded databases. The first report in the series focuses on […]
According to the Q3 2017 US TV & Video Market At-A-Glance report from Videology, a software provider for converged TV and video advertising, spending on linear TV campaigns in the Videology platform using advanced data grew 60 per cent for the first three quarters of 2017, compared to the same time period last year. The […]
Sky Media has successfully broadcast the 10,000th ad campaign using its TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences. Every two days, a brand that has lapsed or never advertised on TV before selects Sky AdSmart to reach its target audience in a […]
YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the results of a new virtual reality (VR) in-game advertising study. The study compared consumer responses to three forms of VR advertising — a pre-roll video […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, partnered with Tremor Video DSP for a scientific media trial that explored and measured the impact of interactive video ads across three screens, including tablet, PC, and mobile devices. The report, entitled The Interactive Effect: A Key […]
A study claims online viewers accept advertising more and that advertisers are seeing a better response to their commercials. Telaria (formerly Tremor Media) looked at five countries, including the US, and found that nearly 60 per cent of respondents think of streaming on a connected set as “watching TV.” Only 30 per cent of the […]
A new study, Measuring Digital Advertising Revenue to Infringing Sites, from The Trustworthy Accountability Group (TAG) – an advertising industry initiative to fight criminal activity in the digital advertising supply chain – has found that anti-piracy steps taken by the digital advertising industry have reduced ad revenue for pirate sites by between 48 and 61 […]