SpotX, the global video advertising and monetisation platform, has announced it will be leveraging total and incremental campaign reach reporting that offers demographic breakouts based on Nielsen’s audience data for connected TV (CTV) in the US. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV. SpotX will help […]
YouTube is promising advertisers new ways to reach people watching YouTube on TV screens — as well as targeting YouTube ads to cord-cutters and consumers who don’t watch a lot of traditional TV. YouTube says connected TVs represent its fastest-growing device category in part down to its over-the-top ‘skinny bundle’ pay-TV service launched last year. […]
A political agreement on the main elements of revised rules to apply to audiovisual media across Europe has been reached between the European Parliament, the Council and the European Commission that will likely see SVoD platforms such as Amazon and Netflix face a 30 per cent ‘made in Europe’ quota. The negotiations will officially conclude […]
Video ads on the Roku OTT platform are 67 per cent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku. Applebee’s, H&M, McCormick and Truvia participated in the research. The study, Under the Hood of Over-the-Top Measurement,
TV ad revenues in Spain saw a significant fall of 4.1 per cent in the first quarter of the year, to €501.8 million, representing 49.1 per cent of all the advertising pie in Spain, according to Infoadex. The Mediaset/Atresmedia duoploy maintained its dominance in the ad market with a combined share of 85.2 per cent, […]
The increasing array of activities and time spent online as companies develop more services to benefit people’s lives, particularly on smartphones, meant the amount spent on internet advertising hit a high of £11.55 billion in 2017. IAB UK (Internet Advertising Bureau UK) and PwC’s Digital Adspend study says this represents a 14.3 per cent increase […]
In a landscape still dominated by TV, the Asia Pacific online video industry is on a sure path to more than double its share of video industry revenues ex-China from 9 per cent in 2017 to 20 per cent by 2023, according to analysis from consulting firm Media Partners Asia (MPA). The analysis covers
Viacom has announced a multi-year agreement to partner on advanced advertising and data. This partnership will integrate Viacom’s targeted advertising expertise and national reach with FreeWheel’s next-generation TV video advertising technology informed by Comcast’s anonymised audience data, to offer US marketers greater precision in reaching consumers across all platforms. “Today’s announcement reflects Viacom’s commitment to […]
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7 per cent to £197.1 million (€224.7m), according to Nielsen data. P&G’s spend dropped 1.4 per cent versus 2016 to £196.8 million, as did BT’s who retained third place despite a fall of 3.8 […]
Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have revealed a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency. This combination will join NBCUniversal’s Audience […]