With all the top streaming platforms touting exclusive content, consumers feel compelled to sign up for multiple services, or risk missing out, according to Hub Entertainment Research’s annual Best Bundle study, which tracks the most popular combinations of TV services among consumers, and how well their DIY bundles meet their viewing needs. Highlights from the […]
Media groups Vivendi, Fininvest and Mediaset have come to a global agreement to put an end to their disputes by waiving all litigation and claims between them. Vivendi will support Mediaset’s international development by voting in favour of the transfer of Mediaset’s headquarters to the Netherlands and will also vote in favour of the proposed […]
With reports of digital piracy increasing by more than 60 per cent in some countries during the past 12 months, intergovernmental crimefighting body Interpol is launching a new project to tackle this fast-growing crime area. With €2.7 million funding from the Korean Ministry of Culture, Sport and Tourism, the five-year Interpol Stop Online Piracy (I-SOP) […]
UK broadcast regulator Ofcom is consulting on its provisional views on the market position and impact of BBC Sounds, the Corporation’s streaming media and audio download service that includes live radio, audio-on-demand, and podcasts. The service is now established within the BBC’s audio offer, so Ofcom suggests it is appropriate to take stock of BBC […]
IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming […]
According to research from Strategy Analytics, China’s rapid adoption of 5G technology is powering demand for 5G smartphones. Apple and the domestic trio of OPPO, Vivo and Xiaomi benefitted most as the demand exploded. OPPO, Vivo and Xiaomi closed on Apple capturing 16 per cent, 14 per cent and 12 per cent global market share […]
Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
AdLedger, a non-profit consortium building open standards that leverage blockchain to improve digital advertising, has confirmed what it says is a successful global implementation of open source tool set CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB uses blockchain and cryptography to improve the integrity of the media […]
UK multiplay telco BT is launching its ‘Draw The Line’ campaign to stand against hate speech and abuse on social media. The campaign aims to address the problem by raising awareness of the impact of online hate and advocating change, as research commissioned by BT and YouGov shows that over one in 10 have experienced […]
In response to speculation that it is seeking to sell its sports broadcast business, multiplay telco BT has issued a short statement to the London Stock Exchange confirming that “early discussions” are being held with a number of select strategic partners. “Further to media reports, BT can confirm that early discussions are being held with […]