A recent study revealed that media buyers will be increasing their budgets for online video advertising. According to a biannual report from the video advertising network Web TV Enterprise, which surveyed 101 UK media buyers booking pre-roll advertising campaigns, 97 percent were planning on maintaining or increasing video advertising spend.

According to the survey, 25 percent of firms spend between £25,000 (E28,400) and £50,000 a year on online video ads, with the majority of budgets still between £10,000 and £25,000. But the budgets for the pre-roll ad placements of between 10 and 20 seconds are rising. Ninety-seven percent of the firms surveyed expect their online video ad spend to grow over the next 12 months, and more than half (54 percent) predict this growth to be as much as 50 percent.

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