Ericsson has signed an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi, one of the leading content creators in the Middle East.

The contract includes playout, media preparation, media management and archive services for the new Arabic-language TV channel, Quest Arabiya, which is scheduled to launch in Q4 2015.

The free-to-air service, which will broadcast 24 hours a day across the Middle East and North Africa (MENA) region, is a joint venture between Image Nation and global pay TV programmer Discovery Communications, Quest Arabiya will air a combination of regionally-produced original content along with factual and reality programmes from Discovery’s vast library of non-fiction shows, localised for the Arab market.

Carl Von Doussa, General Manager of Channels, Image Nation, says: “Partnering with an industry leader like Ericsson will ensure that Quest Arabiya’s playout and content management operations are in good hands. The agreement is part of our outsourced model, meaning that while Ericsson provides this managed service the Quest Arabiya team can focus on their core expertise: delivering exciting and original Arabic programming across the entire region.

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