Samsung is launching an £8 million (E9m) ad campaign to promote the first 3D TV sets to go on sale in the UK. Samsung’s 3D TVs will be the first to go on sale, available April 27th, with the company’s ad campaign launching the next day during the Champion’s League semi-final on ITV1.

The campaign will include TV, press, outdoor and online advertising over a three-month period. In the TV campaign a city grinds to a halt as giant Samsung 3D TV screens “blur the boundaries of reality”.

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