Sony has launched its PlayStation Vue OTT service in three US cities, targeting customers looking for cheaper alternatives to cable with packages starting at $50 (€47).

The Web and cloud-based TV service, which allows users to access live TV and on-demand video, has been in test mode since November. Vue is available initially on PlayStation 4 and PlayStation 3 consoles in New York, Chicago and Philadelphia starting, with plans to expand to other cities and for iPad users shortly.

Sony’s service will have more than 85 channels, including programming from three major networks, CBS, Fox and NBCUniversal in addition to media companies Discovery Communications, Scripps Networks Interactive, Turner Broadcasting and Viacom. The $50-per-month starter package offers over 50 channels.

AMC Network content will also be available from April, confirmed Eric Lempel, VP of business and operations, Americas at Sony Network Entertainment. More content deals were in the works, he added.

Viewers can also opt for a $60-a-month package that also includes local sports channels. A $70-a-month service adds some music, lifestyle and family channels, Sony said.

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