IBM sales representatives in Singapore, Malaysia and Australia will from Thursday staff the company’s virtual Business Centre in Second Life an online world where millions of participants create alter egos called avatars, buy property and interact with one another.

The real reason why we’re doing this is because we do feel the beginning of a major transformation on how people are going to interact on the Web – going from a flat to an immersive experience,” said Maggie Blayney, director of Global Web Strategy & Innovation for ibm.com.

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