Google will bid for coveted airwaves to launch a U.S. wireless network. The company said several months ago it was considering bidding in the auction of 700-megahertz wireless spectrum due to begin January 24.

Google see the wireless spectrum as a way to create more open competition for mobile services and devices than existing networks — putting the industry on a footing similar to the Internet. “We believe it’s important to put our money where our principles are,” said Eric Schmidt, Chairman and CEO, Google. “Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.”

Other expected bidders include AT&T and Verizon Wireless.

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