Netflix, the Internet subscription service for TV series and films, has hit the one million member milestone in the UK and Ireland within seven months, faster than in any other territory it has launched.

“This membership milestone is evidence that Netflix has rapidly gained popularity in the UK and Ireland,” said Netflix Chief Executive Officer Reed Hastings. “Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from  Netflix on their favourite devices whenever they want.”

Consumers are spending more time enjoying entertainment online, according to a survey by YouGov for Netflix. Ten per cent of the UK population now dedicates two hours or more of their day to watching TV shows delivered through the Internet.

On Netflix, comedy and drama are the top genre choices among UK and Irish members, whose favourite time of the week to enjoy their streaming entertainment is on a Sunday night.

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