Bark TV, the multiplatform network with 24/7 programming dedicated exclusively to dog lovers, is partnering with DOGZ to deliver canine content to millions of homes throughout the country. Fans of dogs will be able to watch live events, games, contests and programming on dog wellness and thought leadership.

The pairing of Bark TV and DOGZ marks the beginning of a major evolution in how dog-centered stories are created, experienced and shared. Premium content from events run by the Iditarod Trail Committee and other grassroots events across the country will be a major part of the content package now featured on Bark TV.

“This partnership between Bark TV and DOGZ is a game-changer for both sides,” says Brendan Canning, co-founder and chief commercial officer of Triple B Media, which operates Bark TV. “The reach of our channel continues to grow due to the increased consumption of FAST and OTA television by consumers, and adding premium content around events like the Iditarod and competitions like DockDogs will keep viewers coming back. We want to be the home for all things dogs.”

Most have heard of Alaska’s iconic Iditarod Trail Sled Dog Race, but the activities and preparation leading up to and surrounding the Last Great Race on Earth are also incredibly noteworthy. The race has a long, storied history, and part of the new programming on Bark TV will touch on that historical side, in addition to daily recap highlight shows.

“By combining our portfolio of premier live experiences with Bark TV’s international distribution and media capabilities, we are creating a year-round destination for dog lovers everywhere,” says Rob Urbach, CEO of DOGZ. “At the same time, this collaboration accelerates our strategy to build the leading platform in the global dog economy, unlocking scalable growth across media, sponsorship, commerce and community engagement. Most importantly, dogs bring people together in ways nothing else can, and our vision is to create a home where every dog lover can watch, learn, celebrate and be inspired — from backyard heroes to world-class competitors.”

The races, features and news from the Iditarod and the dock-jumping events from DockDogs will serve as cornerstone content blocks for Bark TV, which will continue to broadcast its broader entertainment and lifestyle dog programming. In addition to entertainment, more emphasis will be placed on thought leadership around dog wellness, veterinary care and responsible ownership.

Bark TV can be found on Xumo Play, Dish, Sling TV, Local Now, DistroTV and is also available as an app on Roku, and can be seen in more than 80 broadcast markets across the country as an over-the-air (OTA) diginet channel.

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Categories: Press Releases

Tags: dogs, roku, Sling TV