Dubai Racing Club (DRC) is enhancing its racing coverage through the deployment of RaceiQ, an advanced data and analytics solution that is transforming how horse racing is analysed, broadcast and understood by fans.

RaceiQ is the result of an innovative partnership between Racecourse Media Group (RMG), which represents the media interests of 61 racecourses across the UK and Ireland, and Ellipse, the leading sports data and analytics company. The suite of RaceiQ metrics has been developed by Ellipse’s data science and engineering specialists, combining cutting-edge AI and machine learning with detailed horse tracking data.

Having already become an integral part of Racing TV and ITV Racing’s pre- and post-race analysis, RaceiQ is now extending its reach to one of the world’s most prestigious racing stages. Coverage from Dubai has been enhanced through the use of RaceiQ, benefiting fans watching live at Meydan as well as audiences tuning in around the world.

The deployment comes ahead of the Dubai World Cup on March 28, one of the most globally recognised fixtures in the racing calendar. In 2025, nearly 40 broadcasters aired Dubai World Cup Day across 170 countries, underlining the scale of its international audience, providing RaceiQ with a major global showcase.

Ed Gretton, Director of Racing at RMG, said: “We are delighted with the reception which RaceiQ has enjoyed in the UK and Ireland, and for Dubai Racing Club now to adopt the metrics is a huge vote of confidence. These cutting-edge metrics provide new angles and narratives in every race and are fully aligned with Dubai Racing Club’s drive to innovate and attract new fans to the sport.”

Erwan Charpy, Head of Racing Operations and International Relations for Dubai Racing Club, added: “Dubai Racing Club is committed to engaging a younger, more tech‑savvy and data‑driven audience. RaceiQ supports that ambition by providing clear, accessible insights into a horse’s performance and offering fresh perspectives on how racing can be analysed. We are delighted with the product and look forward to working with RaceiQ and our long‑standing media partners, Racecourse Media Group, to develop the output even further.”

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Categories: Press Releases

Tags: dubai, horse racing