MediadataTV, Toolbox partnership
January 12, 2026
MediadataTV, a specialist in metadata enrichment for audiovisual content, and Toolbox, a global OTT technology player providing solutions that accelerate time to market and enhance user experience, have announced a strategic partnership aimed at offering fully end-to-end services.
The agreement will strengthen the ability of both companies to deliver integrated solutions for key clients across the market, while reinforcing their competitive positioning. The alliance will also drive joint innovation in the development of new services designed to optimise content management, improve the end-user experience, and accelerate distribution workflows.
Claudia Ruiz, Head of Operations and Sales for Latin America at MediadataTV, commented “Joining forces with Toolbox strengthens our presence, enables us to offer a more advanced solution, and gives us the ability to respond more quickly and comprehensively to our clients’ needs.”
Omar Arab, Chief Commercial Officer at Toolbox, noted that “the integration between both companies allows us to deliver a high-impact proposal to hyper-personalize OTT solutions using data and achieve more efficient monetisation.”
Through this collaboration, MediadataTV and Toolbox aim to provide more efficient, market-ready solutions, enhancing their presence and their capacity for innovation.