Locality appoints Collins as CEO
November 13, 2025
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer.
With more than two decades of leadership in advertising and marketing technology, Collins brings experience driving growth and transformation across data-driven advertising businesses. He will lead Locality’s efforts to strengthen the technology, data, and media assets that power its platform. Collins is based in New York and reports to Locality’s Board of Directors.
Ann Hailer, President of Locality Broadcast, and Keith Kazerman, President of Locality Streaming, will continue in their current leadership roles, reporting to Collins.
“Over the past three years, we’ve built the foundation for Locality to become the most precise, seamless, and data-driven platform for brands and agencies to reach local audiences through streaming and broadcast video,” said Mark Rosenthal, Executive Chairman of Locality. “As the company continues to grow in scale and sophistication, Michael is the ideal choice to lead the next phase of our evolution. In Michael, Locality has a leader who will supercharge how the company goes to market through emerging technology, data innovation, and trusted relationships—working alongside Keith and Ann to redefine how advertisers connect with consumers at the local level.”
Collins was previously the CEO of Adwerx, a specialist in advertising automation for small and mid-sized businesses, and a long-time Board Member at Vistar Media, a player in programmatic advertising for out-of-home media, which was acquired by T-Mobile in February.
“Locality has built the industry’s most advanced and unified platform for helping advertisers use streaming and broadcast video to reach local audiences,” added Collins. “It’s combination of data, technology, and trusted media relationships is unmatched. I’m ready to tackle how we solve for advertisers and agencies—bringing sharper insights, stronger results, and greater value to our inventory and station partners through the unmatched impact of local media.”
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