At IBC 2025, ruwidoAt IBC 2025, ruwido has unveiled ruwido direct – a remote control that gives operators the ability to position their own service directly alongside streaming platforms. With a dedicated button that leads straight into the operator’s app, ruwido direct seeks to enhance brand visibility – right in the hands of the customer.

In addition, operators can decide what the button should launch. It may lead to the homepage of the application, highlight the most popular content, or open the user’s favourite content. This flexibility allows operators to control the entry point into their service and guide users directly to what matters most.

“With ruwido direct, we give operators the ability to stand alongside global platforms,” says Ferdinand Maier, owner and CEO of ruwido. “It ensures their service remains visible, relevant, and easy to access – and strengthens the relationship between operators and their customers.”

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Tags: IBC, ruwido