datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, has exceeded $150 million in gross media transacted through its platform since launching in 2022. The company has also executed more than 300 unique quarterly campaigns, reflecting increased industry adoption of data-driven linear (DDL) buying and selling strategies.

Today, ten major publishers rely on the datafuelX platform, reaching more than 80 million households—over 64 per cent of US TV homes. This growing footprint not only demonstrates adoption of DDL but also lays the foundation for expansion into convergent cross-platform and CTV buying, areas where advertisers are demanding greater accountability and flexibility. Partners include A&E Networks, Allen Media Group/Weather Channel, CBS Syndication, Fox, Great American Media, Hallmark, Nexstar, Reelz, Scripps, and TelevisaUnivision.

In the first quarter of 2025, datafuelX saw its largest individual publisher quarterly campaign to date, valued at $2.8 million. From Q4 2024 to Q3 2025, the number of individual publisher quarterly campaigns exceeding $1 million doubled compared to the same period a year prior (from 13 to 26). Advertiser investment in DDL also rose sharply, with the number of unique advertisers on the datafuelX platform increasing 52 per cent YoY (from 25 advertisers during Q4 2023-Q3 2024 to 38 advertisers from Q4 2024-Q3 2025).

Although forecasting TV viewership is inherently challenging due to shifting consumer behaviors, datafuelX has seen a significant increase in forecasting accuracy. The share of deals with Mean Average Percentage Errors (MAPEs) that are Excellent (under 5 per cent) or Good (between 5-10 per cent) grew from 37 per cent in Q3-Q4 2024 to 47 per cent in Q1-Q2 2025.

“As advertisers demand greater precision, accountability and flexibility in television, the value of DDL is undeniable,” said Jay Amato, CEO, datafuelX. “Our growth reflects the shift toward more intelligent, outcome-based transactions. By enabling seamless buying and selling across currencies and platforms—including new opportunities in CTV and cross-platform—we’re helping media companies maximise revenue and deliver measurable results. And as the market converges across linear, CTV and streaming, datafuelX is positioned to be the predictive analytics engine powering the next chapter of television advertising. This milestone also reflects the strength of our publisher partnerships, starting with TelevisaUnivision, who believed in us from the very beginning.”

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Categories: Press Releases

Tags: datafuelX, hallmark, nexstar, Reelz, Scripp