RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local market.

With the Addressable TV format (SwitchIn XXL), attractive for advertisers on account of its visibility, extensive reach and targeting options, Eurosport will ensure a customised viewing experience for different audiences. Major sporting events such as Roland Garros (since May 25th) are expected to draw large audiences and enable strong performance for advertisers worldwide.

This collaboration reinforces RTL AdAlliance’s position as a leading sales house in the Addressable TV space and marks its ongoing and strong partnership with Warner Bros Discovery, a partnership that dates back to 2018. In addition to Eurosport, RTL AdAlliance also markets well-known Warner Bros Discovery TV channels such as DMAX, HGTV, Tele 5, and TLC in Germany for international sales. The company’s offering further includes online video inventory and digital inventory from discovery+, empowering advertisers through an array of opportunities to engage their target audiences.

“We’re pleased to further strengthen our partnership with Warner Bros Discovery and Eurosport Germany,” commented Stephen Byrne, VP Global Supply, RTL AdAlliance. “Addressable TV enables advertisers to apply data-driven strategies to reach specific audiences based on demographics, interests and viewing behaviours. Live sports present a particularly powerful environment: Fans are highly engaged and actively tuned in, making it the perfect moment for impactful, unmissable advertising that captures the audience’s interest.”

“With Roland Garros we have a guaranteed audience magnet in our line-up,” added Matthias Heinze, SVP Commercial, Warner Bros Discovery Germany. “Advertising during these events can significantly increase brand visibility. The Addressable TV format (Switch In XXL), as highly attention-grabbing format, delivers relevant advertising messages with precision to the right audiences, enabling us to serve our clients perfectly. From now on advertisers are able to experiment with fresh and creative formats that resonate with viewers.”

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Categories: Advertising, Articles, Broadcast, Connected TV, OTT, Targetted

Tags: Addressable TV, Eurosport 1, RTL AdAlliance, warner bros discovery