ABS Broadcast has launched Panjab TV on Sky in the UK and Ireland.

The channel, which is already live, is dedicated to celebrating Panjabi culture, community and creativity, delivering a mix of Gurbani, music, movies, news, dramas and lifestyle programming — all designed to connect and empower Panjabi audiences around the globe.

ABS Broadcast provided full-service support to ensure a smooth and successful channel launch — from ABSolute BMS with integration to sales house and BARB, to 24/7 managed playout and delivery to platforms.

“It’s been an absolute pleasure working with the ABS Broadcast team. Their professionalism, technical expertise and commitment made the entire launch process smooth and successful,” commented Ronnie Arora, Managing Director of Panjab TV.

The channel is available via the Sky EPG and channel 761.

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Tags: ABS, sky