Virgin Media TV launches Premier Sports Rugby channel
March 25, 2025
By Nik Roseveare

Virgin Media TV has launched Premier Sports Rugby, a dedicated 24/7 rugby channel.
Virgin TV customers currently subscribed to Premier Sports will be able to watch the new channel at no extra cost. Those who don’t currently subscribe can add Premier Sports to their line up for £15.99 per month to access all Premier Sports channels by heading to the Virgin TV Apps area on their TV 360, V6 or Stream box, launching the Subscriptions app and following the on-screen instructions.
The new Premier Sports Rugby channel, which can be found on channel 553, provides customers with access to the Investec Champions Cup, EPCR Challenge Cup, the United Rugby Championship and some of the biggest games from the TOP14. The channel will also broadcast two live games from every round from the topflight Japanese Rugby League One competition and the best games from the Major League Rugby competition in the US.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, commented: “The expansion of our Premier Sports offering to include the brand-new 24/7 rugby channel, demonstrates our commitment to further enhancing our sports offering and providing something for all of our customers to enjoy – from football and rugby to hockey and motorsport, we’ve got sports fans covered.”
The introduction of the Premier Sports Rugby channel follows the release of 32 FAST channels on Virgin TV throughout 2024.
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