YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann. Already a player in the UK market, Appealing Media brings seasoned executives and tested technology and network properties to YuMe.

YuMe Europe provides advertisers and publishers with the platform to manage advertising campaigns across all screens – PC, mobile, connected TV, offering the most effective and comprehensive solution for advertisers and publishers looking to reach today’s consumers with video. The European headquarters will be based in the UK and will serve as the base for further expansion across Europe.

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